Blog Archives

Take 57 “Swiffer”

What’s in a product name?

What’s the value of humor in ads?

What makes a great “planned viral video”? Concept, writing, direction, acting, shooting and post. The usual suspects. But it’s the level of those elements that makes the difference. Kids, don’t try this at home.

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Coco’s – “Goldrush Fancy Pants” :30

This series created for Coco’s, used humor to bring awareness to a new marketing effort. This featured a scratcher type game called “Goldrush 100K”. Featuring a campy and uncoordinated spokesman, these broadcast television spots ran throughout the country.

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Del Taco “Del Taco Dan – The Late Night Copier – Works Burritos” – :30

Who hasn’t done crazy things late at night? What do burritos have to do with copiers? Both of these nagging questions will be answered in this spot promoting Del Taco’s Works Burritos. Del Taco Dan is back this time “makin’ copies”. Funny sells.

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Del Taco “Del Taco Dan – The Boss’s Daughter – Macho Burritos” :30

Del Taco Dan has a run-in with the boss’s daughter in this office smackdown. She is not quit as excited as Dan is about the new Macho Burritos. This classic spot will leave you wanting snacktime when your done. Del taco ran this as part of the “Del Taco Dan” series.

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Del Taco – “Del Taco Dan – The Piñata” Tacos Del Carbon :30

DPart of the hilariously memorable “Del Taco Dan” series, Dan makes his way to Mexico to share the love. Needless to say, its another beat down! This broadcast TV spot was created to promote the new taco at the exploding food chain. Tacos never looked so good.

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Del Taco Dan – The Nude Beach – :30

Del Taco Dan is back, spreading the news about the new 4 item Combos. Things get a bit uncomfortable as he bares the good news to beach goers. See what happens in this strip-naked fast food drama.

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 Red Robin – “Virtual Reality” :30

With the proliferation of technology, Red Robin’s Department of Deliciousness has now come up with another way to enjoy your burger. Watch and find out if the monkey actually is able to steal the burger right from the customers hands! This spot was created for Red Robin and run on broadcast to promote some of their new burgers.

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THQ MX vs ATV Unleashed – “Monster Truck” :30

THQ needed a humorous way to promote the powersports videogame MX vs ATV Unleashed. So what could be funnier then combining, 2 unemployed 20 somethings with a real monster truck and golf cart? We’ll just say it’s off the hook. Enjoy the ride!

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THQ MX Unleashed – “The Intern”- :30

THQ needed a humorous way to promote the powersports videogame MX Unleashed. We found Toby, the most recent intern, to help capture some realistic data needed to finish the game programming. Cleverly written and directed, Toby manages a winner take all epic jump while taped to his motorcycle.

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Tapjoy – “nGEN” – 2:20

How do you sell your software to geeks? With humor of course. Its not hard to do. We put our developer in a few short multiple sketches to show just how geeky he can get.

Watch and find out. A humorous explainer spot focused for mobile application developers.

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