QuidelOrtho wanted a branded look with integrated key messages and testimonials into an interesting and compelling wide-format, booth background for a medical trade show. Created for a recent National Sales Meeting for Quidel Ortho.
QuidelOrtho is a global leader in in vitro diagnostics, formed by the 2022 merger of Quidel and Ortho Clinical Diagnostics, combining over 120 years of expertise under one roof. Headquartered in San Diego, the company serves the full healthcare continuum—from point-of-care testing to clinical labs and blood banks—with a broad portfolio that includes molecular assays, immunoassays, clinical chemistry systems, and transfusion medicine solutions. Built on innovation and reliability, QuidelOrtho aims to deliver fast, accurate diagnostics that improve patient outcomes and expand access to critical medical testing.
