Humor is serious business.
It’s so serious that 7 of the top 10 USA Today spots from last year’s Super Bowl were funny. Some even crazy funny. Why would someone spend millions of dollars in media and production costs to make you laugh? Because humor works. Really well.
It’s no laughing matter.
A study by the Journal of Marketing found, “Humorous advertising is more likely to secure audience attention, increase memorability, overcome sales resistance and enhance message persuasiveness.” Wow, that’s a lot of impressive marketing jargon. How about just – it’s funny, I remember it, I like your brand and will buy your product.
So, let’s be goofy, witty, childish, quirky and just a little silly. After all, haven’t we had enough ‘sadvertising?’
C’mon, who wants to laugh? Everyone.
If you want to make your next spot EPICALLY funny, give us a call. WE DARE YOU!
IS IT REAL? A.I. IS PIONEERING SOME STRANGE WORKS OF ART
Professionals have become increasingly troubled by AI-generated art, but perhaps it is being viewed in the wrong way. Many of the disgruntled and angry claim that it is not real art, that it is low effort and merely copies the style of other artists and reuses images. It has been banned from certain fan community groups too: The Guardian reported last week that a Dune subreddit had banned AI-generated art for being ‘low effort’.
If using tools to create ‘art’ means it cannot be deemed real art, then does that strip all photographers of the right to be called artists? They have also used a tool that is ‘low effort’ to capture images of their surroundings instead of laboriously painting a fantastical scene. Some may even argue that this is a more accessible format for creating art for those who are unable to use more traditional methods, for example, due to disability.
IS THIS REAL ART OR JUST A TOOL?
It is and always will be very subjective on what can be considered art. However, we should be viewing new technology within a lens of familiarity instead of as a new hostile alien phenomenon. If we are to evolve and implement new technology harmoniously and intelligently, we need to view it as our tool, which we control, scrutinize, and work with. Perceiving it as a separate entity that is greeted with kneejerk reactionary anger will not foster a good working relationship with new technological tools.
For more, watch this: https://www.youtube.com/watch?v=0gNauGdOkro
