Laugh and Get Noticed.
West Coast based, Del Taco’s consumer awareness was once just one-third of the awareness of its biggest national rival, Taco Bell. That was until we developed the “Dan” campaign. The campaign delivered a 91% increase in consumer awareness after just two years of humorous ads from the affable and earnest Dan, positioning Del Taco nearly neck and neck with Taco Bell. All this without any increase in media spending while utilizing a mere fraction of the production and media dollars of Taco Bell. Take a look at how the effective use of humor can increase your consumer awareness and sales.